Optimizely

Optimizely’s Digital Experience Platform seamlessly integrates CMS, e-commerce, and marketing into a unified and channel-optimized solution. This affords you a distinctive opportunity to engage with your visitors comprehensively‚ÄĒbefore, during, and after their purchases.

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CMS AND COMMERCE PLATFORMS

Choose from CMS and commerce platforms like Umbraco CMS, Sitecore, and Ucommerce. Our CMS is user-friendly, scalable, and flexible, providing all the advantages of a robust content management system. Optimizely ensures ease of use for daily maintenance, optimization, and user customization, even for complex businesses with multilingual needs, diverse markets, intricate workflows, and multiple departments.

Tailor the platform to your company’s specific requirements, gaining access to the features and functionalities that suit your needs:

  • User-friendly CMS
  • Integration of CMS, e-commerce, and marketing in a consolidated platform
  • Scalability for evolving needs
  • Flexibility tailored to your unique requirements
  • Seamless integration with other systems
  • Built-in personalization, segmentation, and campaign capabilities
  • Opportunities for creating omnichannel experiences
  • Robust cloud-based solutions for digital activation

PERSONALIZATION

Craft personalized customer experiences with Optimizely’s Digital Experience Platform, encompassing CMS, e-commerce, and marketing within a single system. From the initial webshop visit to subsequent campaigns beyond the webshop, intelligently collected data ensures recognition of returning visitors and identifies their interests.

Key features include:

  • Intelligent data collection for recognizing and understanding visitor behavior
  • Enhanced campaign management, focused sales, and precise personalization for diverse customer segments
  • Application of personalization features to various marketing channels, including newsletters
  • Influence over customer behavior through retargeting campaigns on platforms like Facebook and Google
  • Foundation for a robust omnichannel strategy, enabling the delivery of relevant messages across channels
  • Editor tools for creating landing pages and content pages that support marketing campaigns
  • Testing features for experimenting with design and content, including automatic content optimization, split tests, and SEO insights

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